AT&T Building
560 Madison Avenue (at 56th Street)
New York NY
Philip Johnson 1984
The AT&T building was a commercially-well-timed reaction against Miesian modernism and its
derivatives:
'It has a modernist body
standing on classical feet and sports a large and variously defined
ornament as a head. There is at once a referential anthropomorphism and
a bond with the grand New York skyscraper architecture, exemplified by
the Empire State and Chrysler buildings, which flourished before the
nihilism of the Miesian box took over. The base, moreover, is modeled
deliberately on that of New York City's Municipal Building created by
the classicizing firm of McKim, Mead & White in 1908 - hence the
large central arch... and the columned arcade. In addition, the
architectural decoration of the base is densely evocative of sacred
building types: the oculi recall the Duomo in Florence, the arcades...
are reminiscent of San Andrea in Mantua, and the Carolingian lobby with
its gilded cross vault and Romanesque capitals... fuse into a Pazzi
Chapel centering on the hilariously kitschy, gilded statue of the Genius
of Electricity...
The pediment... culminates
with symbolic references, depending on one's orientation, to car
grilles, a grandfather clock, a Chippendale highboy, and as an in-joke,
a monumental reference to the split pediment used earlier by Venturi for
his mother's house... The building thrives on this very multivalency
that despite all the carping... brought back the representational and
historicizing architecture of New York's skyscrapers.'
Karl Galinsky (no connection
with this site), Classical and Modern Interactions, 1992
Carter Wiseman describes the
building as 'a unique fusion of aesthetic rebellion and corporate
commerce... less architecture than it was logo, less work of art than hood
ornament.'
That the AT&T building was
created by Philip Johnson, who brought the International Style to America
in 1932 with his MoMA exhibition and designed such pure modernist forms as
the Glass House in New Canaan, Connecticut is the first irony of this
building.
The second irony is that if the
building was a logo, it was a totally unsuitable one for its client. As
AT&T tried to rejuvenate itself in the late 1980s, the last thing it
needed was a massive granite corporate headquarters with authoritative
classical references. It left the building in 1992.
Philip Johnson completed this
building in the same year as PPG
Place in Pittsburgh, a strikingly different but logically similar
post-modernist approach.
Simon Glynn 2001
How to visit
The building is open during
office hours, accessible from Madison Avenue at 56th Street. It is now
occupied by Sony Music. For information call
+1 212 833 8000.
Books and other web
sites
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