Hoffman Auto Showroom
(now Mercedes-Benz Manhattan)
430 Park Avenue (at 56th Street)
New York NY 10022
Frank Lloyd Wright 1954
This tiny showroom on Park Avenue
can hold only five cars - but positioned around a circular and sloping ramp,
and reflected in extensive mirrored surfaces, they give the showroom an
atmosphere that is spacious, exciting, not at all cramped.
The positioning of the 'exhibits'
around the circular, sloping ramp was a small-scale forerunner of Wright's
later Guggenheim museum
some thirty blocks up the street.
The geometry of the large
circular mirror in the ceiling exploits the three-pointed star of
Mercedes-Benz. This part of the design was not executed originally, but
was part of a restoration of the building by Taliesin Architects, part of
the Frank Lloyd Wright Foundation, in 1981.
The cars have changed somewhat
since Wright's day, but the mixture of high-tech glass and rounded white
plaster continue to complement them.
Simon Glynn 2001
How to visit
The showroom is on the west side
of Park Avenue at 56th Street, part of the ground-floor of a
multi-occupancy office building. Mercedes-Benz Manhattan, who continue to
operate the showroom, are commendably receptive to visitors coming for the
building and not the cars.